February 28, 2013
CAMBRIDGE, ONTARIO – As Drayton Entertainment prepares to open its doors to the new Dunfield Theatre Cambridge next week with Mary Poppins, the award-winning theatre company took a break from rehearsals to officially kick off its grassroots capital campaign to the public with great fanfare.
Twenty-seven gifts totaling $3.2 million in cash and in-kind donations were announced to a crowd of 350 stakeholders and theatre supporters.
“Today’s event is an excellent example of the synergies that can be realized when the private sector collaborates with a non-profit charitable organization,” says Alex Mustakas, Artistic Director & CEO of Drayton Entertainment. “We are privileged to be working with such an exciting array of donors. Their involvement and support will ultimately enhance the artistic and cultural milieu of Cambridge and Waterloo Region.”
The 500-seat theatre facility, located at 46 Grand Ave. S. in the historic neighborhood of Galt, is funded in part by the Government of Canada, Government of Ontario, and City of Cambridge.
Drayton Entertainment is responsible for fundraising $4.5 million to cover components related to the production of live theatre. This includes specialized lighting and audio equipment; backstage technical equipment like the fly system and wireless microphones worn by the performers; plus front-of-house features for the audience such as infrared hearing assist devices, mobility access, and a more robust ticketing system to accommodate demand by online users.
$2.0 million in donations have been announced over the past year leading up to the campaign launch. Last May, The Dunfield Residence pledged $1.0 million for the exclusive naming rights of what is now named the Dunfield Theatre Cambridge. A $500,000 grant from the Canada Cultural Spaces Program was announced later in the spring. Just last week, Drayton Entertainment announced a $500,000 donation by local philanthropists John & Terry Hamilton, which it put towards the naming of the theatre auditorium in recognition of their support.
Cambridge businesses have stepped forward to support the project in notable ways. Toyota Motor Manufacturing Canada has contributed $150,000 for the naming of the Box Office. Another pillar of the business community, Gore Mutual Insurance Company, has pledged $150,000 through its foundation for the naming of the elevator to provide access for patrons with mobility limitations.
Banking behemoth TD Bank Group will be providing $100,000 for the development of innovative programs for youth. This gift has been matched by philanthropistsGraham & Silke Flint, who will be naming the Production Facilities and funding its related programs.
Keith and Sheila Ainsworth of Cambridge gifted $150,000 for the naming of a Family Box in the auditorium.
A lot of attention was generated when a new gift of $150,000 was announced on behalf of John and Terry Hamilton, bringing their total contribution to $650,000.
“This is an exciting benchmark for family philanthropy towards the arts,” said Mustakas. “But it’s important to note that we view this incredible support as validation – not only in our organization, but in the entire arts sector in Waterloo Region, which contributes greatly to the local economy while also enhancing our quality of life.”
“Giving inspires giving,” says Doug Craig, Mayor of Cambridge. “Today’s landmark event will serve as a challenge to the private sector to further support the many worthy causes in the city, from healthcare and education, to social services and a wide variety of artistic disciplines Such investments ultimately make Cambridge a healthy, prosperous community that gives our citizens and businesses the balance we need.”
As part of the festivities, invited guests were treated to musical performances by David Rogers, one of the great leading men of the Canadian stage (The Phantom inPhantom of the Opera), plus Jayme Armstrong (star of Mary Poppins) and an exclusive sneak peak preview of “Step in Time”, one of the most joyous musical numbers from Mary Poppins.
The goal of Drayton Entertainment’s fundraising campaign is to allow opportunities to imprint family names or corporate identities on many hallmarks of the theatre. Gifts may be pledged over several years for added flexibility, with current opportunities ranging from $50 to $500,000.
“We feel it is extremely important to provide an outlet for the community to show support for their theatre,” says Mustakas. “Seeing family names throughout the theatre develops a sense of community, while also fostering civic pride and ownership in what promises to be a popular landmark for Cambridge.”
The most popular grassroots giving levels include $1,250 for an engraved tile in the theatre lobby; $500 for an engraved seat in the auditorium; or gifts of $50 to $100towards a commemorative item on the property. Gifts to Drayton Entertainment’s Endowment Fund are also encouraged. Tax receipts are issued for the full amount of all donations. Donor recognition features will be updated as fundraising milestones are reached.
About Drayton Entertainment
Drayton Entertainment is an award-winning, not-for-profit charitable organization operating seven live theatrical venues in five unique Ontario locations – the original Drayton Festival Theatre in Drayton, Huron Country Playhouse and Playhouse II in Grand Bend, King’s Wharf Theatre in Penetanguishene, St. Jacobs Country Playhouse and Schoolhouse Theatre in St. Jacobs, and the new Dunfield Theatre Cambridge.
This organization’s sustainable theatre model has emerged as a powerful force for culture and tourism in Ontario, and has been recognized by the office of the Lieutenant Governor of Ontario as well as the Ontario Innovation Excellence Awards.
Drayton Entertainment is recognized by the Canadian Actors’ Equity Association as the 7th largest employer of its members in Canada. The organization does not receive funding from any level of government for annual operations. Drayton Entertainment’s production of Disney and Cameron Mackintosh’s Mary Poppins is the inaugural production at the new Dunfield Theatre Cambridge, and starts March 6th.
Dunfield Theatre Cambridge Capital Campaign
Gifts Secured as of Feb 28, 2013
|1||The Dunfield Retirement Residence||
|2||John & Terry Hamilton||$ 650,000.00|
|3||Canada Cultural Spaces||$ 500,000.00|
|4||Keith & Sheila Ainsworth||$ 150,000.00|
|5||Gore Mutual Insurance Company Foundation||$ 150,000.00|
|6||Toyota Motor Manufacturing Canada||$ 150,000.00|
|7||Graham & Silke Flint||$ 100,000.00|
|8||TD Bank Group||$ 100,000.00|
|9||Shouldice Designer Stone||$ 100,000.00|
|10||Cambridge Mill||$ 50,000.00|
|11||Brad Carr & Susan Wagler||$ 25,000.00|
|12||David Chilton||$ 25,000.00|
|13||Alex & Jackie Mustakas||$ 25,000.00|
|14||Donna Querengesser||$ 25,000.00|
|15||CHYM 96.7, 570 News & KIX 106.7||$ 25,000.00|
|17||Waterloo Region Record||$ 25,000.00|
|18||John & Dian Bell||$ 10,000.00|
|19||Hugh Thompson & Cambridge Towel Company||$ 10,000.00|
|20||Janet & Greta Podleski||$ 10,000.00|
|21||Commercial Print Craft-Limited||$ 10,000.00|
|22||J. G. Custom Woodworking||$ 10,000.00|
|23||Josslin Insurance Brokers Limited||$ 10,000.00|
|24||Sun Life Financial||$ 10,000.00|
|25||Emma Dundon||$ 5,000.00|
|26||JP Bickell Foundation||$ 5,000.00|
|27||Pre-Launch Grassroots Fundraising (Tiles & Seats)||$ 20,000.00|
|28||Christie Digital Systems Canada Inc.|
|Fundraising Goal:||$ 4,500,000.00|